Privacy Policy

1. Who is responsible

Iluvora is currently operated by founder Oleg Shulga from Latvia. For privacy questions or requests, contact info@iluvora.com. If a separate legal entity becomes the service operator, this policy and the checkout page will be updated before paid services are provided by that entity.

2. Information we collect

• Waitlist and contact information, such as your email address, language and the person you are interested in preserving.
• Account, authentication, support and security information.
• Materials you choose to upload, which may include photographs, video, audio, messages, documents, biographies and family memories.
• First-party product analytics such as an anonymous visitor and session identifier, landing page, referral source, UTM campaign, pages viewed and key actions. We do not store an IP address in the analytics record.
• Payment and transaction information. Card details are processed by the payment provider and are not stored by Iluvora.

3. Why we use information

We use information to manage the private beta, provide and improve requested features, build an AI reconstruction from approved materials, communicate with you, protect the service, process payments and comply with law.

• Consent, where you ask us to process personal, voice, image or family material.
• Contract or steps requested before a contract, when we provide an invited pilot or paid service.
• Legitimate interests, such as security, fraud prevention and improving reliability, where those interests do not override your rights.
• Legal obligations, including accounting, tax and lawful requests.

4. AI, voice and image processing

Iluvora may use specialist infrastructure, AI, transcription, voice and video providers to process approved material only for the features you request. A reconstruction is always identified as AI. We do not sell family archives or use them for advertising. We will not use private customer archives to train a public foundation model without a separate, explicit choice.

5. Sharing, referral partners and international processing

Information may be shared with vetted service providers that host data, send email, process payments, provide AI, voice or video functions, or help secure the service. They receive only what is needed for their task and are bound by contractual or legal safeguards. Where information is processed outside the EEA, we use an appropriate transfer mechanism when required.

A funeral-service or other referral partner may send Iluvora your name and contact details only after you have clearly agreed to the transfer and to being contacted by Iluvora. The partner portal shows that partner only a limited status of its own referral and related commission; it does not expose family archives, reconstruction content, private messages or internal support notes. You may withdraw consent or object to further contact at any time.

6. Retention and security

We keep waitlist information until you unsubscribe or ask us to delete it. Customer content is kept while needed to provide the service or until the authorized account holder requests deletion, subject to legal retention and backup rotation. Deletion requests are handled without undue delay and generally within 30 days. We use access controls, encryption in transit and other proportionate safeguards, but no online system can guarantee absolute security.

7. Your rights and choices

• Access, correct, download or delete your information.
• Withdraw consent and unsubscribe from beta updates at any time.
• Object to or restrict certain processing where applicable.
• Ask for human review of a privacy or automated-processing concern.
• Lodge a complaint with the Latvian Data State Inspectorate or your local EEA authority.

8. Children, local storage and changes

The service is intended for adults aged 18 or over. Do not upload a child’s data unless you have lawful authority and Iluvora has expressly approved the use case. The site uses first-party local storage for language preference, anonymous visitor and session measurement, and account continuity. It does not use advertising cookies or sell analytics data. You can clear these identifiers in your browser settings. We may update this policy as the beta develops and will identify material changes on this page.